An opportunity to be a pivotal part of the focus around Digital & Marketing with the Victoria Beckham brand
What You’ll Do
- Develop brand tone of voice and ensure consistency across channels
- Bring to life tone of voice of the creative director online
- Deliver creative and compelling copywriting for digital experience touch points including but not limited to ecommerce site, email campaigns, social media & client services comms.
- Own the editorial section of the brand website, to be driven by inspiring and innovative content
- Generate original editorial ideas, maintaining the brand’s position as a digital leader and fashion conversation driver
- Deliver related social media, email copy which combines creative messaging with commercial acumen online
- Leverage opportunities to create timely, original digital content brand moments for example product in-store for social platforms and editorial sections of the website.
Essential Skills & Requirements:
- 5+ years of experience in a relevant discipline
- Creative mind and flair for copy with a keen interest in fashion, trends and culture
- Specialism in luxury fashion with strong knowledge of sartorial language, ready-to-wear and accessories
- Proven ability to create and curate engaging content for digital environments
- Understanding of SEO principles and the role of copy in a web/ecommerce environment
- Understanding of web analytics and consumer behaviour online, including ability to tailor copy to different platforms
- Experience of working with relative CMS and ability to manage web editorial content day to day including images, video and copy