The Senior Sales Manager is responsible for driving sales and achieving budget targets, while strategically developing key accounts across all categories worldwide (excluding North America).
During Sales Campaign
- Define seasonal and annual account plans across all categories
- Prepare relevant documents for strategy meetings, presenting to retailers when required
- Work with Global Sales Director to prepare and review wholesale targets for all designated accounts
- Build strong assortments of key styles and volume drivers with buyers
- Negotiate trade terms and in-store presence
- Establish and monitor budget investment and trading terms and conditions
- Work with Merchandising and Production teams on cancellations
- Post season analysis/feedback
- Review orders during sales period to assess commercial viability
- Define the next season's development strategy
In Season
- Manage any new POS openings in a timely manner
- Responsible for day-to-day management of existing customer base, maintaining clear, professional communication at all times
- Analyse sales at retail level and take action where necessary to improve sales
- Ensure store teams receive satisfactory training
- Manage wholesale event planning with PR and Marketing
- Define and implement retailers' specific strategy and trade marketing plan with Marketing team
- Responsible for payment terms, following up on issues when necessary
- Visit existing accounts whilst proactively identifying areas for expansion
- Review and report sell-in and sell-through
- Establish and maintain strong relationships with all retail teams in key stores
- Drive cross-functional interaction between retailers and the VB team
- Work with Finance to ensure underpayments are clearer monthly and on time
Essential Skills & Requirements:
- 7+ years' experience gained in a similar luxury fashion role
- Ability to build strong relationships with clients
- Proactive, with excellent negotiation skills
- Sound knowledge of the luxury fashion market
- Sales forecasting skills and retail mathematical knowledge
- Ability to gather data and create reports
- Strong knowledge and experience of Microsoft Office package
- Strong communication and presentation skills